was the word (so they say) but it is more likely to have been an image, a memory, a blur of the senses.......Increasingly most communication aims to find the perfect balance between words and images for the right combination is a powerful one. In a professional capacity, I offer mainly words and the best words are used sparingly. They compete for attention. To use them well you have to know what it is you are trying to achieve in the first place, what 'mental image' you want to convey. It's a first hurdle - but many businesses never clear it with ease.
I can help with most forms of communication across media - broadcast, print, online - as well as that tricky 'social media' dimension. This website - which is DIY - should give you a sense of what I can offer. I have discovered that I am good with social media, and I think it is because I am very instinctive in everything I do.
I know that the art of 'story telling' lies in the use of empathy with a delicate touch - it can create ties that bind. I intend to use this skill to 'make the invisible visible' and bring to the forefront of attention all those who get overlooked - many of whom are women, or from ethnic minorities. Take a look at the 'TalkToMe/Interviews' tab here - a work in progress
The five years since I first created this website has been a journey, in so many ways. Without setting out to do so, I believe - and am reliably told by those who know, that I have created a brand. I would like to use it to good effect - not just to make an independent living, but to provide a media service.
So I wonder about using this website as a mini media platform to cover the issues for which I have endless time and energy -reflected mostly by the tabs on the site. Generous commercial sponsorship - with no editorial control - for my blog 'Board Talk' is now in its second year from July 2014. I propose to offer opportunities for website sponsorship to a small selection of companies, in return for independent editorial coverage published on my site, and to include promotion on social media.
Sponsorship will be transparent and made clear on a separate page. The coverage will not be advertorial: if I don't think it merits coverage, I will advise and suggest alternatives. At the same time, if the sponsor is a large organisation and has a meltdown on the corporate governance front, I don't guarantee I won't write about that separately. Sponsors merely buy some space and a chance to pitch and tell good stories. Can this work? It won't be easy, but it is worth a try.
I do believe that the bulk of mainstream media today does not have the appetite for the stuff that is often on the cusp of change, until that change is already a trend. Although I would love some big-name sponsors, I am looking to the businesses that struggle to have their voices heard.
For many small businesses - be they banks placing ethics first or innovative social enterprises, media coverage is minimal - apart from social media. I know because so many of them - thanks to Twitter - have found me.
I offer excellent journalism - accuracy, objectivity, independence, fast turnaround and credibility. I want to build up a small network of clients, who could trial sponsorship at rates that would suit their size and needs. As I am clearly making this up as I go along, the best way forward is to get in touch. If there is no demand this site will remain a portfolio of my work alone.
And if you are new to the site -
My international background began in India and spanned almost a decade on the eastern coast of the US before I claimed the United Kingdom as home. I have deep knowledge of the Indian subcontinent, have covered business, industry and the agricultural sector in the field, still speak Hindi, have an excellent network, and no visa requirement.
My journalistic career started with writing and broadcasting for the BBC (radio), being on permanent staff and writing for the Financial Times (print and online), freelancing for The Economist (print) Financial News (print and online), and a slew of magazines and outlets. I cover business and the boardroom, issues of corporate governance, diversity and equality. I am also on the European team for Forbes, with a remit to cover corporate leadership, and I have just started a corporate governance blog for the International Bar Association.
As a consultant my clients have ranged from Laura Tyson, then Dean of London Business School, who welcomed my media contacts and hands-on senior-level headhunting experience, to diverse corporates and senior executives wanting help with articles and books.
In December 2013, delighted to join the Grants Board of the Women's Sport Trust - check it out.
Call me on +44(0)7778353926 or e-mail firstname.lastname@example.org Twitter @dinamedland