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Paying The Price On Reputation - More On #PwC

Posted on March 10, 2017 at 11:30 AM

When something goes wrong for a business - particularly a large one - it's often very easy to blame one or two individuals. Even that doesn't happen often, for those at the very top.

We still struggle with true accountability, and there are multiple places to hide. But all the talk about 'trust' and corporate governance since the financial crisis should continue to make businesses focus harder on public opinion - and reputation. It might also make them reconsider how they choose to promote themselves.

Too much glitzy self-promotion for an auditing business was probably never a great idea - although it did provide lucrative work for over 80 years in the case of PwC and The Oscars. See my post on Forbes: 'At Last, Corporate Governance On The Red Carpet At The Oscars.'

PwC is not having a good year so far on many levels.

Childish, perhaps - but I am hoping those formidably funny women Jennifer Saunders and Joanna Lumley will do a comedy skit around high heels soon to keep this story on Forbes going - because it's more important than it might seem, to connect 'real people' with the workplace.

Now a survey by Morning Consult,  a research and brand monitoring platform that tracks over 500 of the largest public-facing brands in the country on a daily basis, finds that PwC's  ill-fated involvement with the Oscars has hit its brand.

According to the survey, the day before the Oscars, 11% of people said they had an unfavorable view of PwC. By March 7, that number jumped 6 percentage points, to 17%.

And for many, it says, the Oscars were an introduction to PwC: During that same time period, the number of Americans who said they never heard of PwC decreased 4 percentage points, from 39% to 35 %.

So much for glitzy affiliaton.

And as this site powered by WEBS is being completely useless (again) with uploading images - for now you will have to go here for the graph, which is worth noting.

Note: re blog sponsorship, I am open to posting this blog on a sponsor's site, given the right sponsor. #ITfatigue

Categories: Scrutiny, Accountability, Reputation